AAPLLoadingMSFTLoadingNVDALoadingGOOGLLoadingAMZNLoadingMETALoadingTSLALoadingAMDLoadingNFLXLoadingCOINLoadingPYPLLoadingSPYLoadingQQQLoadingIWMLoadingJPMLoadingVLoadingDISLoadingKOLoadingJNJLoadingNKELoadingXOMLoadingASMLLoading
FreeAAPL6 min read

AAPL: services margin is the whole story

AAPL
Delayed

The thesis

Unit growth has been flat for years and the stock did fine anyway, because the mix shift toward high-margin services keeps doing the work.

What I'm watching

  • Services gross margin trend
  • Installed base growth, not unit sales
  • Regulatory risk to default-search economics

Positioning

Long, 2-4 quarters. Conviction: Medium. The regulatory tail risk here is real and hard to size.

Opinion, not investment advice. The author may or may not hold positions discussed.

Opinion. The author may or may not hold positions discussed. Not advice. Not a financial promotion approved under FSMA s.21. Quote data is delayed. Past performance is not a reliable indicator of future results.

Comments

4 comments
Sign in to comment.
Yara Haddad·

Good timing — was just reworking my AAPL sizing this morning.

Luca Petrov·

Saved. The watch-list section alone is worth it.

Jonas Mensah·

Counterpoint: positioning is already crowded on this. The edge is thinner than it looks.

Jonas Mensah·

Small addition — the peer group is showing the same trend with a lag.