Capex is a promise, depreciation is the bill
The shares traded at 498.00, -1.80% today. Enormous capital spending has been treated as a growth signal. It is also a cost that arrives later, on a schedule.
Following the cash: ad cycles, AI capex, and valuation ranges across the platforms that move the index.
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The shares traded at 498.00, -1.80% today. Enormous capital spending has been treated as a growth signal. It is also a cost that arrives later, on a schedule.
Every mega-cap has spent heavily on AI capacity. The market is now asking one thing: when does the spending start returning cash.
The three layers I value separately, and why together they are worth more.
Earnings can keep rising through a heavy spending cycle. Free cash flow cannot, and it is the number that pays for buybacks and patience.
How I separate mix dilution from genuine margin pressure.
The retail cost lines I track, and how much each moves total profit.
The capex-to-revenue ratio I track by quarter, and the range I think is sustainable.